Since we talked here earlier about Naming Don’ts, let’s see some DO’s on the matter. Without any doubts, choosing a name is one of the most important decisions a company can make when launching a brand. More than that, when we’re talking about small businesses it seems that the most stressful thing about starting a new company was not manufacturing of products or advertising to customers, but coming up with a name.
9 Things To Consider When Naming Your Brand
September 26th, 2006 · 2 Comments
Tags: Naming
5 Myths of Brand Naming
February 27th, 2006 · No Comments
After the 5 Tips on Brand Naming, here is an interesting post of Steve Rivkin is the co-author of The Making of a Name : The Inside Story of the Brands We Buy on 5 Myths of Brand Naming: Myth #1: Size doesn’t matter. Yes, it does. Shorter is better in everything from memorability to [...]
Tags: Naming
Evaluate Your Name
January 11th, 2006 · No Comments
When re-branding a business or a product or when you set up a new one and have to come up with a brand new name you should find a way to evaluate among different options that might come up in order to choose the best one out of them. Here I just stumble upon and [...]
Tags: Brand Value · Naming