Rob Engelman is putting up a list of nine core activities / responsibilities a Marketing Department must handle. 1. Focus on the Customer 2. Monitor the Competition 3. Own the Brand. 4. Find & Direct Outside Vendors. 5. Create New Ideas. 6. Communicate Internally. 7. Manage a Budget. 8. Understand the ROI. 9. Set the [...]
9 Responsibilities of a Marketing Department
March 13th, 2007 · 14 Comments
Tags: Brand Management
A Brand Comeback
September 20th, 2006 · No Comments
Lacoste has coming roaring back from obscurity to become one of the hottest sports/apparel brands around. The company’s US sales grew in the US of 1000% in 5 years. Not bad for a brand that was once languishing under General Mills’s ownership.