brandXpress blog




9 Responsibilities of a Marketing Department

March 13th, 2007 · 16 Comments

he perceptions and feelings formed about an organization, its products / services, and its performance is what is known as its “brand.” The Marketing Department is responsible for creating meaningful messages through words, ideas, images, and names that deliver upon the promises / benefits an organization wishes to make with its customers.

[Read more →]

Tags: Brand Management

A Brand Comeback

September 20th, 2006 · No Comments

Lacoste has coming roaring back from obscurity to become one of the hottest sports/apparel brands around. The company’s US sales grew in the US of 1000% in 5 years. Not bad for a brand that was once languishing under General Mills’s ownership.

[Read more →]

Tags: Branding · Strategy