brandXpress blog

Since I had a quite long break from brand-blogging I thought I should point out some of the posts I found interesting in the branding blogosphere, just in case you missed them:

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Mark Nead in alwayson on [tag]personal branding[/tag]: As individuals and organizations, we are defined by our values and actions, and it is these values and actions which define our brands, personally and professionally. Fortunately you can’t fake character or values, and technology has become a driving force in demanding transparency and disclosure. Word of mouth [...]

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Excellent article of William Arruda over at MarketingProfs.com: When building your personal brand, you need to have a sturdy brand foundation of rational brand attributes. Those attributes illustrate your competence and make you credible. Even the most lovable among us won’t get too far without being able to demonstrate results. But when building your personal [...]

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Branding Lessons From GM: What Not To Do The bottom line is that in the branding business, less is more. A successful brand has to stand for something. And the more variations to attach to it, the more you risk standing for nothing. This is especially true when what you add actually clashes with your [...]

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