brandXpress blog




7 Benefits of Personal Branding

May 20th, 2008 · 2 Comments

Corporations out there needs to understand that each and everyone within the business can contribute to the success of there corporate brand and what better way than to allow their staff to build a personal brand inline with the corporate brand. Now what benefits does a personal brand offer? 1) You get to know yourself better. [...]

[Read more →]

Tags: Personal Branding

Entrepreneurial Branding

February 13th, 2008 · No Comments

When it comes to building a powerhouse brand, the little guys have a huge advantage over the big guys because small businesses and entrepreneurs do not suffer from organizational inertia and usually the vision of the founder of the company is closely linked to the essence of the brand and embedded in the organization.

Entrepreneurs have a chance to build entire businesses based on a powerful brand promise while large companies tend to drift away from the original promise that made them compelling and then they foolishly spend millions to try to “re-brand” which may or may not be possible.

[Read more →]

Tags: Small Business

More on Brand and Authenticity

February 14th, 2007 · 1 Comment

All successful branding is based in authenticity – that is – what’s true and genuine and unique about you. Brands are uncovered, not fabricated. The myth that branding is about spin or packaging and image management needs to be replaced by the truth that “you can’t be someone you are not.”

[Read more →]

Tags: Brand Management

Creating a Personal Brand

July 18th, 2006 · No Comments

Mark Nead in alwayson on [tag]personal branding[/tag]: As individuals and organizations, we are defined by our values and actions, and it is these values and actions which define our brands, personally and professionally. Fortunately you can’t fake character or values, and technology has become a driving force in demanding transparency and disclosure. Word of mouth [...]

[Read more →]

Tags: Personal Branding

Loyalty, Love and Personal Branding

February 15th, 2006 · No Comments

Excellent article of William Arruda over at MarketingProfs.com: When building your personal brand, you need to have a sturdy brand foundation of rational brand attributes. Those attributes illustrate your competence and make you credible. Even the most lovable among us won’t get too far without being able to demonstrate results. But when building your personal [...]

[Read more →]

Tags: Personal Branding

8 Laws of Personal Branding

February 13th, 2006 · No Comments

Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. Here is a list of 8 laws that should [...]

[Read more →]

Tags: Personal Branding