Brand extension is a marketing strategy in which a firm that markets a product with a well-developed image uses the same brand name but in a different product category. Brands use this as a strategy to increase and leverage equity. Product extensions, on the other hand, are versions of the same parent product that serve [...]
Top Brand Extensions
March 8th, 2007 · 5 Comments
Tags: Brand Extension
Broaden Your Brand
January 17th, 2006 · 1 Comment
Scott Bedbury, author of A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century has five smart ways to build intelligent brandwidth:
Tags: Brand Extension