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FutureLab Top 100 Online Brands

October 5th, 2006 · 1 Comment

Based on the BusinessWeek/Interbrand Top Most Valuable Brands in the world, FutureLab ranks the online relevance of those brands.

The purpose: to highlight to senior executives the importance of paying close attention to their brand’s performance in the online arena.

The method: ranking is based on the number of times the brand’s name appears in leading search engines like Google, Baidu and Technorati, the number of links to the brands website, its reach and Page-rank relevance, and the number of times people express their “love” or “hate” for the brand

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Tags: Top Brands

6 Basic Qualitites of Brand Positioning

February 3rd, 2006 · 1 Comment

The right positioning incorporates strong values and differentiators that are important to your customers. Brand positioning is important in deciding where you want to position your brand within its category and relative to the competition. We mentioned here before nine positioning types you can think of: Quality positioning Value positioning Feature-driven positioning Relational positioning Aspiration […]

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Tags: Positioning