brandXpress blog

Fiat Unveils New Logo

October 27th, 2006 · 1 Comment

The new symbol is derived from the famous shield that decorated the front of Fiat cars from 1931 to 1968, with the vertically elongated letters of the word ‘FIAT’ standing out against a ruby red background, encased in a chromed round frame. The two main elements of the new logo (the shield shape and the colour red) immediately bring to mind the Fiat 524 of 1931, which was the first to use a rectangular logo that blended into the new grille, designed with stylistic but also aerodynamic pretensions, in the shape of a shield with vertical elements.

[

Tags: Logo

4 Brand Valuation Methods

April 6th, 2006 · No Comments

Value has different meanings to different people. The objective of the valuation is determined by its use. Some of the more common valuation approaches are market based/direct measurement method; brand communication investments based method; awareness and franchise valuation method; finance based/indirect measu- rement method; excess-earnings method and relief-from-royalty method.

[

Tags: Brand Value

Cornerstones of branding strategy

January 30th, 2006 · No Comments

Tampa Bay Business Journal has an interesting article on branding putting up a list of five cornerstones of a brand strategy. It’s time to get moving, step up to the plate and get your business ready to rock and roll in this new year. Your branding can simply make your business forgettable or unforgettable Great […]

[

Tags: Strategy

Make Brand Advertising Work Online, the Yahoo! Way

July 26th, 2005 · No Comments

Considering the latest Forrester Research study about online advertising the future is bright for the 21st century’s media giants, like Yahoo! or Google, and here are some excerpts from this study:

[

Tags: Branding