brandXpress blog

Following the example of Media Orchart blog which compiled a list of top 25 blogs tagged Public Relations in Technorati blog search engine, I did the same, getting a list of top 25 linked blogs tagged with branding

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The word “trend” seems to raise the little hairs on the back of some designers’ necks. Everybody wants to be a you-know-what-setter; no one wants to acknowledge the aftermath.

Trends are not an accusation of some widespread lack of original thinking. Instead, they are a sign of design evolution in our ever-shrinking world.

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Brands are the most valuable assets that many companies have, representing a substantial portion of a consumer company’s overall market value or equity. Also, because it is becoming increasingly more difficult to sustain competitive product or technological advantages, it is likely that brands will continue to grow in importance and significance.

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