Logos, websites and marketing materials have to work together to create a positive impression – and put money in your pocket.
Trust means your future customers believe you’re likely to be honest and competent, and will deliver a good experience. Sometimes trust comes from friends telling friends they had a great experience. But most of your [...]
Connect the Branding Dots
November 17th, 2008 · No Comments
Tags: Logo
Trends in Brand Naming
September 27th, 2005 · No Comments
TippingSprung, a Manhattan-based brand consultancy, observed that few regular surveys focus on trends in brand naming. Consulting with a panel of branding experts, TippingSprung designed a brand-naming survey to help answer key questions: Which names are most popular? Which are most effective? What are some of the major trends in brand naming today?
Results from TippingSprung’s [...]
Tags: Naming