What a brand is and what a brand isn’t
What a Brand Is and What a Brand Isn’t
October 4th, 2011 · No Comments
Tags: Branding
Logo And Slogan – Key Elements of Brand Positioning
October 10th, 2006 · No Comments
Interesting article approaching the use of visual identity and positioning as main tools for a business to separate itself from its competitors.
Every day we are bombarded by millions of messages. They’re everywhere, from print media to highway billboards, local supermarkets, public phone booths, our mailboxes, radios and television sets.
Add to that the explosive growth of the internet and the new communication opportunities this medium presents, and today’s business owner or manager has a near-impossible task at hand; making his or her message stand out among the noise generated by others.
Tags: Brand Elements · Logo · Positioning · Slogan
Visa Re-Branding – Life Takes Visa
February 7th, 2006 · 1 Comment
Visa today unveiled its first new branding direction in 20 years, according to Suzanne Lyons, its executive vice president and chief marketing officer. The tagline, ending the decades-long reign of “It’s everywhere you want to be,” is “Life takes Visa,” Lyons said. Although the tagline was used in the last couple of years in English-language [...]
Tags: Re-Branding