Brand extension is a marketing strategy in which a firm that markets a product with a well-developed image uses the same brand name but in a different product category. Brands use this as a strategy to increase and leverage equity.
Product extensions, on the other hand, are versions of the same parent product that serve a [...]
Top Brand Extensions
March 8th, 2007 · 4 Comments
Tags: Brand Extension
In Case You Missed It - Branding News Roundup
January 9th, 2007 · 2 Comments
Since I had a quite long break from brand-blogging I thought I should point out some of the posts I found interesting in the branding blogosphere, just in case you missed them:
Tags: News