brandXpress blog

Setting-up a start-up, especially online, needs attention to a lot of details, branding included. The enthusiasm of a new beginning is indispensable for a new endeavour but can put some important things in the blind spot. There are DO’s and DON’Ts, things to look up for or things to avoid. While there are no definite rules or sometimes is worth breaking some of them, here are some notes you should take in consideration before you “go out” to the real world.

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Logos, websites and marketing materials have to work together to create a positive impression – and put money in your pocket. Trust means your future customers believe you’re likely to be honest and competent, and will deliver a good experience. Sometimes trust comes from friends telling friends they had a great experience. But most of [...]

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Since we talked here earlier about Naming Don’ts, let’s see some DO’s on the matter. Without any doubts, choosing a name is one of the most important decisions a company can make when launching a brand. More than that, when we’re talking about small businesses it seems that the most stressful thing about starting a new company was not manufacturing of products or advertising to customers, but coming up with a name.

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