Logos, websites and marketing materials have to work together to create a positive impression – and put money in your pocket. Trust means your future customers believe you’re likely to be honest and competent, and will deliver a good experience. Sometimes trust comes from friends telling friends they had a great experience. But most of [...]
November 17th, 2008 · No Comments
January 11th, 2006 · No Comments
When re-branding a business or a product or when you set up a new one and have to come up with a brand new name you should find a way to evaluate among different options that might come up in order to choose the best one out of them. Here I just stumble upon and [...]
July 5th, 2005 · No Comments
As mentioned before, experience is the third spep in defining Brand as a System. Brand experience is the aggregate of consumer perceptions that come from interacting with a brand.
The process of exposing consumers to the various attributes associated with a particular brand, a successful brand experience creates an environment in which the consumer will be surrounded by the positive elements attached to the brand.