2 thoughts on “9 Things To Consider When Naming Your Brand

  1. A couple of much more basic ones that would be at the top of my list. If these don’t work, you can forget the other 9!:
    1. You can own it: trademark it in your relevant categories.
    2. Its 3-4 syllables long, or can be easily shorthanded to this many syllables. Especially important when people have to ask for the brand, such as drinks ordered in bars.

    Think about the last one, and you will struggle to think of a great brand that is more than 2-3 syllables. Google (2), Apple (2), Yahoo! (2), Coke (1) etc. etc.

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