Branding News Roundup – 11/29/05

Museum of Brands, Packaging and Advertising opens in Notting Hill on Thursday and will take in 200 years of consumer history with displays of thousands of brands and products. The museum would develop into an archive and resource for marketing professionals wanting to understand how today’s companies sold themselves in the past.

The top ten rebranding nightmares – One of the best ways for a company to secure negative press coverage is to pay a pretentious branding consultancy millions of pounds to come up with a confusing and ridiculous new name. It seems that some people never learn, which is good for journalists, but a bit of a shame for investors. This Times article looks at ten of the most amusing names to have emerged in recent years.

The Top 50 U.S. City Slogans
– Since we discussed here before about destination branding here is a list of the top 50 US City Slogan from the Vegas’s famous What Happens Here, Stays Here to less known Newark, on a Roll. As a bonus, there is also a list of Top 50 U.S. City Nicknames.

Stinky Branding – As part of a new craze for smelly-branding, hip brand managers are desperately trying to project a sensory message with an exclusive aroma. Checkbooks are being scented, clothes are pre-perfumed, and cars are wildly sprayed. Now you know why massage oils are scented, and how aromatherapy became so popular.

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