Brands Value Growth – Top 10

The Next Generation of Growth Brands is based on compound annual growth rate in brand value between 2001 and 2005. The report describes the growth brands as having “outperformed their peers in their respective markets during the past four years and are likely to continue to do so into the future”.

Apple, creator of the iPod, is the fastest growing brand in the world, with internet brands Google, Amazon, Yahoo! and eBay following close behind, pushing notoriously powerful brands like Coca-Cola off the list.

According to marketing consultants Vivaldi Partners and Forbes, Apple has managed to increase its brand value by 38% in the last four years — largely thanks to the ubiquity of its portable music device iPod.

Power brands like Coca-Cola and McDonald’s, which typically spend the most on advertising, did not even make it into the top 20.

Here is the top 10:

Brand – Value Increase
1. Apple – 38%
2. Blackberry – 36%
3. Google – 36%
4. Amazon – 35%
5. Yahoo! – 33%
6. eBay – 31%
7. Red Bull – 31%
8. Starbucks – 24%
9. Pixar – 23%
10. Coach – 22%

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